The Personal Watercraft Partnership (PWP) is a group of bodies involved in the Personal Watercraft industry in the UK; from manufacturers, the RYA, the British Marine Federation, to security and insurance brokers.

‘Action not Reaction’ is the PWP motto and we endeavour to help authorities implement effective PW management schemes for the benefit of all.

The PWP also supports the recreational use of personal watercraft and is actively involved in developing and assisting clubs around the country, encouraging RYA training & education, giving advice on Datatag security, insurance and legal issues.

Our experienced team and knowledgeable partners also act as advocates for both the industry and recreational users and monitor and deal with media and public relations issues.

If you need advice or assistance, just drop us a line at

Meet the team

The PWP team comprises directors, advisors and partners with a wealth of experience and knowledge. In addition, we have a number of Ambassadors who are keen enthusiasts and provide valuable input and feedback from the PW community around the country.

David PougherDavid Pougher, Executive Director – PWP

David has been in the Marine Industry for 40 years and over that period has been a successful retailer and distributor of a number of Global Brands. For almost 30 of those years he represented the Yamaha Brand and was part of the Team that launched the Yamaha WaveRunner Brand of Personal Watercraft into the UK in 1987. In addition David was part of the European product planning group that introduced models such as Superjet, WaveBlaster, GP800, GP1200 and, later, the 4 stroke powered models in 2000 and beyond.

In 1998 David went on to oversee the overall Yamaha Marine business and also the All Terrain Business in 2007, until he retired in 2013.

David has a passion for all aspects of the Marine Industry and has freely given his time to supporting the British Marine Federation on numerous Committees and Associations, including being past Chairman of the Boat Show Board.  David is the current President of British Marine.

Management guide

Personal Watercraft are fast, fun and are easily launched and manoeuvred on and off the water. Their use is now an established form of water sport with enthusiastic participants enjoying the undeniable thrills this kind of craft can provide.

However, most PW use takes place in the close inshore zone. This poses a challenge to coastal managers; how to provide opportunities for users to enjoy themselves without risking the safety and enjoyment of others.

The management guide has been designed to help meet that challenge. It does not, however, attempt to provide a solution to all problems but by summarising management practices through case studies it enables those who have put much effort into their local management to pass on their experience for the benefit of other authorities.

Download our guide to managing personal watercraft »